Monday, June 11, 2007

Metaphor

Feenburg (1999, 2003) suggests that technology is the medium of daily life in modern societies. His impression is that technology is humanly controlled and value-laden just like a social institution.

I feel that Feenburg is right when he states that technology “is the medium of daily life”. What can we do in our everyday lives that technology is not a part of? Anything that we use that requires electricity is immediately a techno-device. Even those items that do not require power are related to some sort of technology. They were probably designed with complex technological devices. Since it is a given that technology is a medium of daily life, Feenburg can support his statement of how technology is “humanly controlled and value-laden just like a social institution”. We can define values in many ways, from our moral values to hierarchical values. Therefore, technology can be a defining presence in our personal lives and how society views us.

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